Web Site Advertising

Listed below are the Web Site advertising policies followed by Dr Dowling

a. Confines advertising of professional services to the presentation of information reasonably needed by patients or colleagues to make an informed decision about the availability and appropriateness of your medical services.
b. Make sure that any announcement or advertisement directed towards patients or colleagues is demonstrably true in all respects. Advertising should not bring the profession into disrepute.
c. Does not endorse therapeutic goods in public advertising.
d. Exercises caution in endorsing non-therapeutic goods in public advertising.
e. Does not have any public association with products that clearly affect health adversely.
f. Ensure that any therapeutic or diagnostic advance is described and examined through professional channels, and, if proven beneficial, is made available to the profession at large.

When providing information about Dr Dowling’s services he
a. ensures that the information is factual and verifiable,
b. provides information in a way that conforms with legislation
c. ensures that the information is not false, misleading or deceptive and that it does not create an unjustified expectation of beneficial treatment or promote the unnecessary or inappropriate use of medical services,
d. avoids making claims about the quality of his services or comparing his services with those of his colleagues,
e. does not offer guarantees of cures or exploit patients’ vulnerability or lack of medical knowledge.

Please contact Dr Dowling if you feel he has failed to follow the above guidelines.

Dr D Dowling

Version 1.1 modified 17-12-09